TROY, Mich. — SRG Global™ has introduced its G-Coat™ tint-over-chrome process to help automakers better facilitate pushing the boundaries of design, styling, and functionality.

SRG Global (srgglobal.com) is a prominent global manufacturer of chrome-plated and painted plastic parts for the automotive, commercial truck, and household appliance industries. The company manufactures in North America, Western and Central Europe, and Asia.

“One of our company’s core innovation pillars is the importance of design. We see automobiles as an extension of consumer preferences, personality, and lifestyle, and our products are often considered to be the ‘jewelry’ of the car,” said Dave Prater, president and CEO of SRG Global, in a company release. “This proprietary process allows our automaker customers more flexibility and options when adding differentiation to their vehicles.”

The G-Coat process is reported to deliver distinct metallic surface finishes for exterior and interior applications and to regularly improve paint adhesion to any chrome-plated plastic part. It is said to offer nearly unlimited custom color options, including a high optical density, deep black finish not achievable by other technologies, SRG Global reported in its press release.

The process is also said to provide enhanced corrosion protection and fingerprint resistance compared to other processes and to meet multiple automotive OEM performance standards for basecoat and clear coat paint systems.

“The G-Coat process was refined over many months with a significant amount of learning and discovery made during this development that helped create the final, robust, and recognized competitive product offering,” said David Dunford, vice president of engineering and innovation for SRG Global, in the release.

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