PLEASANTON, Calif.—Thermal management is one of today’s most critical and complex product design elements, with performance requirements increasing daily and most design teams lacking dedicated thermal engineers. These pressures have led engineers to outsource thermal design or license expensive thermal modeling software, threatening design schedules, driving delays, and increasing development costs.

To address these problems, Aavid, Boyd Corporation’s thermal product division, recently launched a new web application that allows engineers, including those with limited thermal management experience, to design effective, manufacturable heat sinks in minutes. The online design tool, Aavid Genie, is described by Aavid as “a virtual thermal engineer.” It enables users to build cooling solutions within specific requirements, run thermal simulations, and model heat sink performance within devices.

According to a release from Aavid, users receive reports, drawings, and models on demand and can request production or prototype quotes directly from Aavid, all at a fraction of the current time and cost. Aavid engineers are available on demand for further design assessment and to recommend enhancements. Aavid Genie makes thermal simulation easily available to students, startups, and large corporations lacking hefty thermal design budgets.

“Aavid Genie is the most effective, real-time thermal design tool released to the engineering community,” said Damian Wellesley-Winter, senior vice president of sales and marketing at Boyd. “After years of development, we’re excited to present a product design toolset that simplifies a highly complex engineering challenge while accelerating design velocities and controlling costs. We look to substantially improve engineers’ abilities to design more thermally efficient solutions for their respective products with this revolutionary design tool.”

Aavid Genie ( is an easy-to-use, pay-per-simulation, online thermal modeling application that can be used as often as needed. Users can register for Aavid Genie for free at and receive three free credits, equal to three thermal simulations.

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