AUBURN HILLS, Mich.—Technology company Continental plans to develop a new 215,000-square-foot facility to manufacture and produce products for advanced driver assistance systems (ADAS) in New Braunfels, Texas, the company said in a release. The long-term investment totals about $110 million. Once completed and operational, the new construction is expected to retain approximately 450 jobs in the state of Texas and add more than 130 new positions to New Braunfels.

The new manufacturing facility will be Continental’s second automotive manufacturing location in Texas. It will be located at a greenfield site 15 miles from Seguin, Texas, where Continental’s Powertrain Division, operating under the new name of Vitesco Technologies, has a 320,000-square-foot manufacturing facility that employs more than 1,500 people.

Construction is scheduled to begin in the first half of 2020, and production is expected to start in 2021.

“ADAS technologies are becoming more widely adopted and help drivers become more comfortable and efficient behind the wheel,” said Samir Salman, CEO, Continental North America, in the release. “We appreciate the strong support we have received from the state, county, and city of New Braunfels. Having a facility specifically dedicated to the development and production of these technologies is a major step in helping us achieve our vision of a world with zero fatalities, injuries, and crashes.”

The demand for safety functions in vehicles has grown significantly in the last decade. Continental’s new facility will enable the company to expand its R&D and manufacturing capabilities to meet the growing demands of customers.

“We are looking forward to having a state-of-the-art facility for the production of our high-tech products,” said Amit Kapoor, head of Continental’s Advanced Driver Assistance Systems business unit, Continental North America. “We appreciate the strong partnerships with the city of New Braunfels, Comal County, New Braunfels Utilities, and the New Braunfels Economic Development Committee.”

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