Higher numbers of components illustrate the rising complexity of electronics designs and need for new approaches to manage risk.

November 22, 2021

PASADENA, Calif.—Targeted investments that global manufacturing leaders are making to digitally transform their design and development of new products are resulting in more successful product launches, according to new research from Supplyframe and Lifecycle Insights.

The two companies teamed up on a 2021 NPI and Sourcing Study that surveyed more than 250 product design, engineering, manufacturing, and supply chain professionals who work in organizations across industries like consumer electronics, industrial equipment, automotive, and telecom. Participating organizations averaged between $750 million and $2 billion in revenue.

Results of the study are reported to clearly highlight how innovation in the areas of new product introduction (NPI) and cross-functional collaboration with supply chain, procurement, sales, and finance can improve key performance indicators. Such indicators include product gross margin, time to market, market share gains, and reduced exposure to supply chain risks, according to a release from Supplyframe.

“Manufacturers face unprecedented challenges due to today’s supply chain shortages, product complexity, and competitive pressures,” said Richard Barnett, chief marketing officer of Supplyframe, in the release. “As our research shows, manufacturing leaders are investing in digital transformation initiatives to ensure resiliency at the point of design, rather than attempting to mitigate risk after their products have gone to market.”

Nearly two-thirds (63 percent) of survey respondents reported that products include a higher number of components and indented levels in product bill of materials (BOMs). This illustrates the rising complexity of modern electronics designs and the need for new approaches to manage risk, Supplyframe said in the release.

The survey results are also said to show that “most progressive organizations deliver 15 percent more of their development products on time and incorporate greater cross-functional participation in their new product introduction (NPI) processes.”

“To be successful today, manufacturers must improve their NPI processes to streamline communication, expedite design and production, and reduce waste and scheduling mishaps,” said Chad Jackson, chief analyst and CEO of research and advisory firm Lifecycle Insights, in the release. “Our work with Supplyframe suggests many progressive organizations understand that and are using new forms of intelligence to increase their efficiency and resilience amid growing complexity.”

“While some organizations have launched efforts to modernize NPI processes, many manufacturers that use electronic components and semiconductors in their products still rely on outdated information and limited cross-functional tradeoff analysis,” added Barnett. “These approaches fail in today’s highly dynamic market conditions. A better approach is to embed predictive supply intelligence and dynamic risk grading into a digitally transformed NPI process. Businesses that accelerate innovation in this area can directly impact top-level corporate performance and exceed customer expectations.”

Supplyframe NPI is said to accelerate such initiatives and create new forms of data-driven decision making. It empowers intelligent collaboration throughout the design process, providing design engineers and NPI managers with intelligent part recommendations, collaborative BOM validation, and risk mitigation features that create a digital thread through sourcing and manufacturing, according to Supplyframe.

“Surfacing actionable insights to product and sourcing teams at the point of design accelerates innovation while optimizing costs and mitigating the risk for downstream supply disruptions,” the company said in the release.

Supplyframe and Lifecycle Insights will release the study findings in a six-part article series on Supplyframe Resources, culminating in a December 2 webinar during which Barnett and Jackson will discuss the study’s findings.

Click here to register for the webinar and get a link to the articles.

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