The rebranding is intended to reflect how the company partners with customers, as an extension of their engineering teams, to drive collaborative innovation.
FAIRFIELD, Ohio—Standex Electronics, a provider of precision-engineered electronic components, recently launched “a refreshed brand identity that represents the next evolution of its engineering excellence,” according to a release from Standex International Corporation.
Standex Electronics is a business segment of Standex International Corporation.
The rebranding is intended to reflect how Standex Electronics partners with customers as an extension of their engineering teams. These partnerships, the company said, are “driving collaborative innovation where performance meets craftsmanship, and engineering meets aesthetics.”
“The rebrand aligns with the broader Standex enterprise brand refresh,” the release stated. “By integrating agile development, lean principles, and advanced business systems, Standex Electronics accelerates time-to-market while maintaining the highest standards of precision and quality. The unified brand expresses an engineering philosophy built on conversation, collaboration, and partnership, ensuring every solution delivers measurable customer value.”
According to Standex Electronics, this transformation marks its continued evolution from a precision component supplier to a trusted global partner for companies driving electrification and digitalization. Through cross-functional collaboration and deep expertise in materials and process engineering, the company said, it delivers products that exemplify reliability, performance, and thoughtful design.
“Our rebrand is about clarity of purpose,” said Standex Electronics Group President Ramy Shatoot, in the release. “We’re aligning our global teams, technologies, and customers around a shared commitment to deliver the right design, at the right time, at the optimal cost. This transformation reinforces our role as an extension of our customers’ engineering teams, focused on solving their toughest challenges through collaborative innovation.
“Our new identity reflects the creativity, precision, and partnership that define every project we deliver,” Shatoot continued. “While our brand look is evolving, our dedication to excellence and customer collaboration remains the same.”
The new brand architecture introduces three aligned divisions, all under the Standex Electronics umbrella: Standex Detect (switches, sensors, and relays that keep the world connected); Standex Edge (next-generation power magnetics that are driving modern industries); and Standex Grid (smarter grid solutions that power a more electrified future).
This structure is reported to simplify customer access to expertise, resources, and technical support, strengthening Standex’s position as a collaborative global partner in innovation.
“Through this rebrand, Standex Electronics reinforces its role as a trusted engineering partner—where innovation, craftsmanship, and collaboration converge to deliver smart, scalable, and cost-optimized solutions for when it matters most,” the company said in the release.
Standex International Corporation is a global multi-industry manufacturer in five broad business segments: Electronics, Engineering Technologies, Scientific, Engraving, and Specialty Solutions. The company operates facilities in the United States, Europe, Canada, Japan, Singapore, Mexico, Turkey, India, and China.
Standex Electronics, headquartered in Fairfield, Ohio, operates 18 manufacturing facilities across seven countries.